Over the last twenty years or so the retail space has been steadily moving from a physical space in the malls and marketplaces to the virtual world on people’s computers, laptops and phones. Starting with just selling books, the online retail space has now moved to selling everything from spectacles to computers. Come the festive season and the ecommerce space will be abuzz with offers and discounts and amazing deals. Starting with the larger metros the trend for online shopping has caught on in the smaller towns as well. Young men on their motorcycles carrying rucksacks full of goods, delivering them to people’s homes, have become a common sight on city roads. Just as anywhere else in the world… One of the largest selling items anywhere in the world is gifts for children. And shops are always full of people with children heading to toy stores especially at festival times. However, the way people are buying games and toys is changing. It seems that increasingly people find it more comfortable to buy kids games and toys online in India…just as anywhere else in the world. Almost every family in India buys their children some toys for Diwali. The markets are crowded and the roads congested. It has become quite a nightmare for even adults to be out shopping, let alone go there with babies and small children. It is so much easier for people to sit in the comfort of their homes and buy baby games and toys online. Having tried it once, people quickly become hooked to the ease and comfort of shopping online. It is fascinating and delightful to sit in the comfort of your drawing room, browse through hundreds of products that are available at the click of a mouse. All they have to do is browse the site, choose a product, check it out, add to cart and move on to pay. The payment process is equally easy. Just a few clicks and the payment is done! From the comfort of your sofa! The best part of online buying is the range and variety of games and toys available for all age groups, in any category. There is no going from shop to shop…checking out the products, comparing prices, dragging your babies with you and sometimes even having to deal with temper tantrums from the hungry and tired toddlers. It is so much easier to have the toddler on your lap, showing him the range and buying whatever he wishes. The best part about the online stores, of course, is the prices. Because the retailers do not have to make investments in the brick and mortar stores, they are able to offer heavy discounts on the products. So how about following the trend and saving some time and effort this Diwali. Opt to stay at home and make the purchase for your kids games and toys from the comfort of your sofa, using your laptop or phone. This Diwali enjoy some online shopping. Enjoy the festive season!